The ATP, the governing body for men’s professional tennis, has renewed its global partnership with Lacoste, the French fashion brand, for another three years.
Lacoste will remain the official outfitter of the ATP Tour from 2024-2026 and will continue to provide outfits for ATP staff throughout those seasons.
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It will also continue to receive brand marketing rights and exposure on the ATP Tour digital platforms.
Lacoste has had a partnership with the ATP for over 20 years, but the partnership was up for renewal after the ATP Finals event in Turin, won by Serbian Novak Djokovic.
Lacoste has a strong presence in tennis and is a sponsor of several major events including ATP Masters 1000 tournaments in Madrid and Miami and Roland-Garros.
The brand has endorsement deals with several players such as world number one Djokovic, Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, Venus Williams, and Fiona Ferro.
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By GlobalDataDaniele Sano, ATP chief business officer, said: “For more than 20 years our partnership with Lacoste has blended tennis and style. It's a timeless legacy of excellence we're proud to continue, embodying the spirit of sportsmanship and elegance on and off the court.”
Lacoste serves as an official supplier in the ATP’s fifth-tier sponsorship category alongside Therabody, Asto Docg, Nilox, Longi, and Sense Arena.
