ASO, organizer of the Tour de France, cycling’s flagship annual road race, has extended its long-running sponsorship deal with Le Crédit Lyonnais (LCL), the French bank, until July 2028.
LCL has been a Tour de France partner since 1981 and a yellow jersey sponsor since 1987, and the five-edition renewal covers both the men's edition and the women's Tour de France Femmes.
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The deal was last extended in 2018 until 2023.
Yann Le Moënner, chief executive of ASO added: "This new agreement marks the 50th anniversary of the relationship between LCL and the Tour de France.
“LCL's ambition is to support all forms of cycling and will be able to work alongside us on a number of initiatives aimed at young people and women, who are increasingly taking up cycling in the broadest sense of the term.”
The Tour’s other main sponsors include E-Leclerc, Skoda, Continental, and Krys.
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By GlobalDataIn addition to its partnership with the Tour de France, LCL is associated with other French cycling events organized by ASO, including Paris-Nice, Paris-Roubaix, Paris-Roubaix Femmes avec Zwift, Paris-Roubaix Challenge, Critérium du Dauphiné, l'Étape du Tour de France, and Paris-Tours.
