The Professional Squash Association (PSA), the organizer of top competitions in the sport, has partnered with tech company Red Zone to provide live data on the broadcasts of its matches.
Through the agreement, the firm will offer a range of live stats and data-led graphics throughout the 2023-24 campaign.
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Starting with the upcoming Paris Squash tournament, taking place between August 27 and September 2, stats will be fed into the broadcast at all PSA World Tour Platinum events, as well as the PSA World Championships, PSA World Tour Finals, and selected other tournaments.
This will include in-depth data on rally length, shot location, shot type, and ball in-play duration, which will be utilized in broadcasts to “enhance the overall presentation of the sport.”
The data will also be made available post-match to players to assist in their analysis of their performances, while stats will be highlighted and visualized via the PSA’s digital channels to increase fan engagement.
PSA events are available on the organization’s in-house SquashTV streaming platform.
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By GlobalDataLee Beachill, PSA chief operating officer, said: “We are delighted to team up with Red Zone and look forward to working with them to bring detailed live performance data into our coverage of the world’s biggest squash tournaments.
“Statistics is a key part of sports coverage and we believe that the range of data that will be made available to us through this partnership with Red Zone will have a number of benefits for squash fans and our athletes.
“Using data, we can tell new stories about our athletes and events, both through the broadcast itself and via our digital channels. This data will add a new dimension to the sport as we look to open squash up to new fans and audiences.”
Red Zone managing director Mike Hughes added: “Red Zone is hugely excited by this opportunity to partner with the PSA to deliver live performance data at the world’s biggest squash events.
“Data is now such a key component for governing bodies to support their athletes and generate new revenue streams, and the PSA continues to be at the forefront of this. Red Zone has a long-standing association with squash, so it gives us great pleasure to help progress a sport that we are so passionate about.”
