World Pro Ski Tour has appointed Protocol Sports Marketing, the Canada-based international rights and marketing agency, to sell its global media rights.      

The agreement will see the agency represent the ski racing property to international broadcasters and streaming platforms on an exclusive multi-year basis.

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Protocol will seek to market and distribute World Pro Ski Tour media rights and bolster its revenue and global audience.

Founded in 1969 and re-launched in 2017, the World Pro Ski Tour positions itself as “the world’s premier professional alpine ski racing property.” 

Protocol has traditionally distributed boxing rights worldwide but recently expanded into other sports such as rugby, volleyball, bare-knuckle fighting, axe throwing, poker, and beach soccer.

In recent months, the firm has secured deals with UK-based boxing promotion Boxxer, the inaugural Global Chess League, and Beach Soccer Worldwide.

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Jon J. Franklin, chief executive of World Pro Ski Tour, said: “We are delighted to be working with Protocol Sports Marketing and are confident that this distribution pact will propel World Pro Ski Tour to new markets and new heights.

“Our collaboration with Protocol will help continue grow our international presence and bring our events to more ski racing fans around the world.”

Lowell Conn, president of Protocol Sports Marketing, added: "The World Pro Ski Tour has a rich history with a unique format that sets it apart in the world of alpine skiing. Protocol is honored to be entrusted by World Pro Ski Tour to help re-introduce this legendary annual tour to international media platforms, and audiences worldwide.”