Sportdeutschland.TV, the sports streaming platform created by the German Olympic sports federation, the DOSB, has secured exclusive rights to air the US Open grand slam tennis tournament across the DACH region in a four-year deal.
The agreement, struck with the US Tennis Association (USTA) governing body, gives the platform exclusive rights in Germany and Austria as well as non-exclusive rights in Switzerland from this year’s edition, running from August 28 to September, through to 2027.
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Sportdeutshcland.TV said this year’s event will receive an “unprecedented level of coverage” in the DACH markets, with the platform airing every match live and on-demand from the qualifying tournaments through the men’s and women’s finals in the singles, doubles, and mixed doubles categories.
It will also broadcast all games of the junior and wheelchair tournaments, as well as daily highlights of all matches from across the Sportdeutschland.TV channels.
Björn Beinhauer, chief executive of DOSB New Media, said: “Broadcasting the US Open on this scale is an incredible development in the history of Sportdeutschland.TV.
“We look forward to bringing the grand slam to tennis fans in the DACH region… in a way that you have never experienced before. I can already promise a top-class team of analysts and commentators, as well as new and modern formats.”
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By GlobalDataInternational rights to the US Open are distributed by international sports and marketing agency IMG and this latest deal adds to the tournament’s recent rights activity in Europe.
In February, Warner Bros. Discovery (WBD) announced a five-year rights extension to show the tournament in 45 markets across Europe – excluding the UK and Ireland, Austria, Germany, Italy, Spain, and Russia.
WBD’s deal covers all matches during the tournament, which will be aired across all Eurosport platforms, including linear channels Eurosport 1 and Eurosport 2, as well as the Eurosport app and eurosport.fr website.
In December, pay TV's Sky announced a five-year deal to show the tournament in the UK and Ireland from the 2023 edition. The rights were previously held by e-commerce giant Amazon for the 2018 to 2022 cycle.
In March, SuperTennis, the free-to-air channel owned by the Italian Tennis and Padel Federation, acquired exclusive rights in Italy.
Domestic rights, meanwhile, are held by Disney-owned international sports broadcaster ESPN in an 11-year deal agreed with the USTA in 2013 worth $770 million.
Last year’s edition set a new all-time attendance record across the tournament, with a total of 776,120 fans visiting the Billie Jean King National Tennis Center in New York during the main draw to surpass the previous record of 737,872 set in 2019.
WBD announced record viewership and engagement across all platforms for its coverage of last year’s edition, with the audience on its Discovery+ platform rising by 101%, while viewership on the Eurosport app was up by 50%. Linear audiences across Europe, meanwhile, increase by 11%.
ESPN also saw a viewership boost, with a 50% increase in its audience, which averaged 1.2 million over the two weeks of action.
Image: Diego Souto/Quality Sport Images/Getty Images
