LaLiga Tech, the technology arm of the top Spanish soccer league, announced it partnered with the recently-completed Wimbledon grand slam tennis tournament in a global content protection deal.

The deal involved LaLiga Tech identifying, analyzing, and removing illegal broadcasts of Wimbledon matches globally.

LaLiga Tech said monitoring was carried out across all search engines, social media sites, online marketplaces, IPTV services, and apps globally. The software removes illegal streams and collects evidence to help streamline legal procedures.

Guillermo Rodríguez, director of content protection at LaLiga Tech, said: “The Championships are an unmissable part of the sporting year and as such, attract worldwide attempts from criminals who try to illegally share the content for profit.

“We provide the technical and human resources to stop this and ensure more content is detected and removed in real-time, which is vital for an industry where so much value comes from the live experience.”

Paul Davies, Wimbledon organizer the All England Club’s head of broadcast, production, and media rights, added: “The illegal piracy of sports content is the scourge of our industry, and its protection for both licensors and rights-holding broadcasters is essential if we are to maintain a healthy and vibrant ecosystem.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“In LaLiga Tech, we have found an advanced global solution to monitor and swiftly take down illegal broadcasts of The Championships and early indications are that they are doing so with tremendous success.”

Earlier this month Wimbledon extended its partnership with TikTok, the short-form video platform. The renewal sees the social network collaborate with the competition for a second consecutive year.