The 2023 edition of UK horse racing’s prestigious Grand National, which will be held tomorrow (April 15), will be shown by 30 broadcasters around the world, as it was last year.
Media partnerships for the race, in which forty runners take on 30 unique fences around a 4.25-mi (3.6km) course at the Aintree Racecourse in Liverpool, have been secured by UK-based horse racing rights organization Racecourse Media Group and HBA Media, the independent rights agency dedicated to the sport.
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Working on behalf of The Jockey Club, which owns 15 courses in the UK, the two agreed a deal among their portfolio for the first time with the major Indian sports streaming service Fancode.
Other significant broadcasters covering the race include US network CNN, which reaches over 370 million households, growing streaming service Viaplay (Europe), Setanta (Balkans and Eurasia), Polsat (Poland), WeDoTV (Germany, Switzerland, Austria), SuperSport (Africa) and ESPN Star+ (South America and the Caribbean).
Domestically, the race will be shown by UK commercial broadcaster ITV, which drew 7.5 million for its coverage last year. The 2022 Grand National had an estimated global viewership of 600 million.
Coverage will also be provided domestically on radio by the public service BBC Radio 5 Live and commercial station Talksport, and in homes and 10,000 pubs on RMG’s own TV channel, Racing TV.
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By GlobalDataIMG-owned Sport 24 will broadcast the race on 27 airlines and cruise lines.
Dickon White, Regional Director for the North West at The Jockey Club, said: “The wide range of interest from international broadcasters further endorses the Randox Grand National’s status as the world’s most famous Jumps race, if not the most famous horse race anywhere on the planet.
“Working with RMG and HBA Media, we are delighted to attract what will be a truly global audience including via some of the biggest names in sports broadcasting.”
Randox is the title sponsor of the Grand National in a deal running to 2026, while William Hill was announced as the official betting partner of the race in February.
Meanwhile, Churchill Downs, the US horse racing, gaming, and online entertainment company that owns the Kentucky Derby, has announced an extensive partnership portfolio for the 2023 edition of the historic US horse race.
New partners for the 2023 event include Tequila Herradura, AT&T, Ford’s Garage, FanDuel, Todd Snyder, Paperless Post, and Paramount Network’s Yellowstone.
Returning partners include Brown-Forman, BMW of North America, White Claw, La Crema, TwinSpires.com, Radley London, Red Bull, John Deere, LG&E, and Sunbelt.
The 149th Kentucky Derby will take place on May 6 and the supporting Kentucky Oaks on May 5.
Casey Ramage, Churchill Downs Racetrack’s vice president of marketing and partnerships, said: “The Kentucky Derby is where global trends meet traditions in authentic, inspiring, and impactful ways. From spirits to fashion and virtual entertainment to automotive, we’re thrilled to embrace the variety our partnerships bring Kentucky Derby fans for an unbeatably enjoyable experience, no matter where they find themselves on Derby Day – at the track or at home.”
Image: Shaun Botterill/Getty Images
