IT delivery firm Seven Consulting has today (March 9) announced the extension of its naming rights tie-up with the Australian women's national basketball team until mid-2026.
The renewal will see the team continue to be known commercially as the Seven Consulting Opals.
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It builds on the original short-term commercial tie-up between the Basketball Australia (BA) governing body and Seven Consulting, which was unveiled in September last year ahead of the FIBA Women’s Basketball World Cup in Australia.
In addition to the existing naming rights and front-of-shirt rights elements of the deal, the partnership will also aim to “unlock opportunities for players to gain training and experience at the organization and work with Seven Consulting’s highly credentialed team …”
The aim is for those players to develop skills “they can utilize post their professional sports career.”
Declan Boylan, the founder of Seven Consulting, said: "We are delighted to be able to continue to support one of Australia’s most loved teams, the Seven Consulting Opals.
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By GlobalData“This continues Seven Consulting’s commitment to supporting women’s sport which started with being a major sponsor of the CommBank Matildas [Australia’s national women’s soccer team] since 2017 …
“We see the Seven Consulting Opals as a continuation of Australian women excelling in world sport. They are an inspiration for children and the community and we are proud to continue to play a small part in their ongoing growth and success.”
The aforementioned tie-up Seven Consulting has in place for the Matildas was first put in place six years ago and is currently set to expire later this year after a renewal in October 2020.
Matt Scriven, Basketball Australia’s chief executive, added: “To secure a long-term investment for the Opals and more broadly, women’s basketball, with an organization who is genuinely invested in making the partnership a success and aligns with our values, is really exciting for the future of the sport.”
The Opals secured a bronze medal at last year’s FIBA Women’s Basketball World Cup.
