Australian commercial broadcaster Nine Network has secured exclusive domestic rights for all summer and Winter Olympic Games until 2032 under a multi-million-dollar deal with the International Olympic Committee (IOC) governing body.
The agreement covers the Paris 2024, Los Angeles 2028, and Brisbane 2032 summer Olympics, as well as the 2026 Milano Cortina and 2030 Winter games.
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The broadcaster will provide coverage for the five flagship events across its television, radio, and digital assets as part of an AUD315 million ($220 million) deal, which it confirmed to the Australian Securities Exchange late yesterday (January 7).
The deal will see Nine pay AUD305 million in cash and AUD10 million in contra to the IOC under the eight-year contract that includes rights to all content.
The agreement with Nine ends a long-standing relationship between the IOC and rival commercial broadcaster Seven West Media, which provided coverage of the 2016 and 2020 Olympics in Rio and Tokyo, respectively, as well as the 2018 Winter Olympics in PyeongChang and the 2014 Youth Olympics in Nanjing in an AUD200 million deal struck in 2014.
IOC president Thomas Bach said: “Australia is a great sporting nation with a long Olympic history which will be taken to new heights with the hosting of the Olympic Games Brisbane 2032.
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By GlobalData“Our new partnership with Nine will ensure Olympic fans across Australia have unparalleled coverage of the Olympic Games on their platform of choice.”
Nine Network said it will use its full suite of television, audio, and digital platforms to broadcast the events across its 9Now, Stan, and 9Network linear and streaming services, as well as talk radio stations 2GB, 3AW, 4BC, and 6PR.
Full coverage will also be delivered across Nine’s print and online publishing platforms The Sydney Morning Herald, The Age, Brisbane Times, WA Today, The Australian Financial Review, and Nine.com.au.
Michael Stephenson, Nine’s chief sales officer, said: “The Olympic Games is a marketing platform for brands with unrivaled scale. Over the next 10 years, we have the opportunity to build long-term strategic plans with our partners and sponsors to grow their brands and build their businesses. Everything is building towards an Aussie Olympics in Brisbane in 2032.”
“As the exclusive media network of the most iconic and prestigious sporting event on the calendar, Nine can offer our commercial partners marketing opportunities at scale in an unrivaled total TV, total audio, and total publishing environment – all delivered in an environment of stories, experiences, and performances from the very best athletes and teams in the world.”
The new rights come after Nine Network recently extended its domestic rights agreement for the Australian Open grand slam tennis tournament covering the 2025 to 2029 season in a deal worth a record AUD425 million in cash over five years.
Image: Laurence Griffiths/Getty Images
