ONE Championship, the Singapore-based international mixed martial arts (MMA) series, has partnered with Thai free-to-air television Channel 7 and Thai media and entertainment company Tero Entertainment (formerly Bec-Tero) to launch a new weekly Muay Thai series.
ONE Lumpinee will run at the Lumpinee Boxing Stadium in the Thai capital of Bangkok every Friday featuring “the best local and international martial artists competing in ONE’s Muay Thai, kickboxing, and mixed martial arts divisions.”
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The first event, ONE Lumpinee 1, will take place on January 20 and will feature Seksan Or. Kwanmuang vs. Tyson Harrison on the bill, while ONE Lumpinee 2 will be headlined by Nong-O Gaiyanghadao vs. Alaverdi Ramazanov.
ONE promises world-class production quality and set design that will make the venue “the new home of Muay Thai in the modern era.”
The events will be broadcast live domestically on Channel 7 HD and in more than 150 countries around the world.
As part of the tie-up, ONE’s monthly ONE Fight Night events will also be broadcast on Channel 7 beginning with ONE Fight Night 6 on January 14.
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By GlobalDataIn 2020, ONE partnered with the Sports Authority of Thailand to promote Muay Thai.
Earlier this year, meanwhile, ONE and the Muay Thai Grand Prix promotion entered into a long-term partnership to boost muay Thai in the UK.
Chatri Sityodtong, chairman and chief executive of ONE Championship, said: “It’s an honor to announce that Channel 7, Thailand’s largest broadcaster, and Tero Entertainment will be the new home for live broadcasts of ONE Championship in Thailand beginning in 2023.
“This collaboration will allow Thai fans to watch the world’s best martial arts action live in prime time …”
Phiphat Ratchakitprakarn, minister of tourism and sports for Thailand, added: “Thailand is rightfully proud of its Muay Thai heritage, and the world is now embracing the sport. The ONE Lumpinee events will be watched by millions of people around the world, further growing the popularity of Thai martial arts and bringing pride to the country.
"I’m confident that ONE Lumpinee will be a great success and will be an unmissable attraction both for the Thai people and for tourists visiting Thailand.”
Meanwhile, ONE has brought on board the Stage Front VIP hospitality division of ticketing firm Stage Front Tickets as its global VIP experience partner.
In the role, Stage Front VIP will offer hospitality experiences for the series, including for its recently announced US debut at Colorado’s 1stBank Arena on May 5. Details of what the packages for that will entail will be announced “in the coming months.”
Stage Front VIP has also served as a VIP experience partner to the likes of Spanish soccer’s LaLiga, Matchroom Boxing, and Front Row Motorsports.
Claire Ng, vice president and global head of partnerships at ONE Championship, said: “ONE strives to provide not just a unique product or show, but a fresh and dynamic experience that revolutionizes the way fans enjoy combat sports. Stage Front is the perfect partner to help us continue enhancing our hospitality offering in order to give our fans the ultimate martial arts experience.”
Tulaib Faizy, vice president of strategic partnerships at Stage Front, stated: “We are always looking for the most unique experiences available for our VIP clients. As the exclusive VIP hospitality package partner for ONE, we can offer that unique, amplified experience that has become synonymous with Stage Front VIP.”
