Ticket revenue for the 2022 edition of the FIFA World Cup men’s national team soccer tournament in Qatar is likely to be down 22% in comparison to 2018, GlobalData Sport research shows.
The Business of the FIFA 2022 World Cup report shows that a tournament sell-out in Qatar would see 3.14 million fans attend across 64 games and generate $360.3 million in ticket revenues.
Go deeper with GlobalData
Qatar 2022, which begins on Sunday (November 20) and ends on December 18, would have to sell 96.6% of its available ticketing inventory to surpass the total of $382.32 million generated at Russia 2018.
However, a relative shortfall of around $22 million is expected is expected as a result of low ticket prices and small stadiums.
Jake Kemp, a sport analyst at GlobalData, explained: “Qatar custom-built its stadiums to meet the needs of FIFA. However, they were designed to only meet the minimum permitted seating capacity – around 40,000 for most games and 80,000 for the final.
He added: “The price of tickets across the tournament varies between $11 and $1,611, with the average price being $104.23. This is lower than 2018’s event, where the average ticket cost $118.84. The price of Tier 3 Group Stage matches in Qatar is down 31% on what fans paid in Russia four years ago, and it is only the latter-stage competition matches that have seen a 23-40% increase in price.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe largest arena to host games will be the Lusail Stadium just north of Doha, with a capacity of 80,000. However, there is then a sharp drop in terms of potential attendance – six of the other seven venues will have a tournament capacity of 45,000 or fewer.
Elsewhere in the report, it has been revealed that NIKE’s annual tournament spend for the World Cup has reached an estimated $147.75 million, as the US sportswear giant looks to retain its dominance in the kit supplier market over rival brands.
it also finds that Nike has secured 40.63% visibility at the flagship national teams competition by securing kit supplier deals with 13 of the 32 teams participating in the tournament – almost double the amount of rival adidas.
Image: David Ramos/Getty Images
