The Professional Squash Association (PSA), the organizer of top competitions in the sport, has today (October 6) renewed its media rights agreement with BT Sport in the UK.
The pay-TV operator will remain the PSA’s official British broadcast partner and continue to provide live coverage from the sport’s top tournaments.
This will include the showpiece PSA World Championships, as well as the majority of PSA World Tour Platinum events and the PSA World Tour Finals.
In addition to live content, BT Sport will show extended tournament highlights to “enhance its coverage of the PSA World Tour.”
The broadcaster has held rights to the PSA since 2015 and this latest renewal will see the partnership between the two organizations extend to over a decade.
The extended agreement was brokered by international sports marketing agency Infront, the PSA’s strategic commercial partner.
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By GlobalDataLee Beachill, PSA chief operating officer, said: “Since the beginning of our partnership in 2015, we have worked closely with BT Sport to broadcast our incredible athletes to our passionate audience in the United Kingdom.
“Together with BT Sport, we have also taken advantage of growing technological trends to help drive the sport forward, notably becoming the first racket sport to be broadcast in UltraHD. We look forward to continuing and enhancing our relationship in the coming seasons."
Rachel Knight, sports rights director at BT Sport, added: "It’s fantastic news for squash fans that we are continuing our long-term partnership with the PSA and that they will be able to continue watching all of the top-flight action live on BT Sport."