Endeavor, the international entertainment and sports agency giant, has finalized its transactions to take full control of premium hospitality and events business On Location and also of the Endeavor China subsidiary.

As a result of these deals, which were both announced yesterday (April 28), 32 Equity, the strategic investment arm of American football’s NFL, has converted its equity stake in On Location into similar interests in Endeavor.

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Similarly, investors in Endeavor China have now converted their stakes and equity in that subsidiary into Endeavor interests.

These transactions, the parent company has said, “enable Endeavor to streamline management and create operational efficiencies across these two businesses, while fully integrating them within its network.”

Endeavor first acquired a controlling interest in On Location in January 2020.

On Location is an official partner to over 150 rightsholders across the sporting world, including golf’s PGA, mixed martial arts’ Ultimate Fighting Championship, the World Wrestling Entertainment promotion (with that deal struck in February this year), and US collegiate sport’s NCAA. 

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It was also named by the International Olympic Committee (IOC) as its global hospitality provider for the next three editions of the Olympics – 2024, 2026, and 2028 in June last year.

Endeavor China, meanwhile, was set up in 2026 through a partnership between the main company and a range of investors, and is focused on “bringing the best entertainment, sports, and fashion content and experiences to Chinese audiences.”