Royal Bank of Canada has today been announced as a worldwide partner of this year's Ryder Cup golf competition.

The team contest between USA and Europe, delayed from 2020 because of the coronavirus pandemic, will take place from 24 to 26 September at Whistling Straits in Kohler, Wisconsin.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

In addition to broadcast and digital assets, the one-year agreement with the PGA of America and Ryder Cup Europe, which organise the event, will give RBC on-course branding, a strategic media integration and exclusive onsite hospitality for RBC clients with special viewing areas and unique experiences.

RBC already has a strong involvement in golf as the title sponsor of two PGA Tour events – the RBC Heritage and RBC Canadian Open – and various PGA Tour and LPGA Tour players.

Mary DePaoli, executive vice president and chief marketing officer of RBC, said: “The Ryder Cup is an iconic event, embodying the very best of golf — bringing a worldwide audience together and creating a special energy and excitement connected to team competition in golf. One of the most highly anticipated dates on the global sports calendar, RBC is proud and excited to be a Worldwide Partner of the 43rd Ryder Cup, and to help bring this historic event to RBC clients and golf fans around the world.”

The addition of RBC as a worldwide partner for the Ryder Cup follows that of premium watchmaker Rolex, which was announced earlier this year. The international insurance broker Aon, carmaker BMW and energy company BP are also worldwide partners.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.