Basketball governing body FIBA has announced new broadcast partnerships in Germany with free-to-air commercial network ProSiebenSat.1 and the country’s Deutsche Telekom telecommunications giant.
The four-year accord covers the 2025-2029 media rights cycle, which will begin in November 2025 with the qualifiers for the 2027 FIBA Basketball World Cup and conclude with the 2029 edition of the quadrennial EuroBasket tournament.
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Through the deal, ProSieben will show free-to-air coverage of the German men’s and women’s national teams in all FIBA tournaments across the cycle, including the 2026 Women’s Basketball World Cup (which will be staged in Germany), 2027 Men’s Basketball World Cup, the 2027 and 2029 editions of the Women’s EuroBasket tournament, and the men’s EuroBasket in 2029
Additionally, ProSieben will also showcase selected coverage of the German national teams’ qualifying tournament fixtures for the 2028 Olympic Games.
Deutsche Telekom, meanwhile, gains expansive rights across FIBA’s European and global competitions, which will be disseminated across its Magenta TV and MagentaSport broadcast services.
This will include all fixtures across the FIBA men’s and women’s World Cups and EuroBasket events that will take place across the rights period, as well as the Under-17 and Under-19 youth-category FIBA World Cups and the Olympic Qualifying Tournaments for the LA28 games.
In particular, this will include exclusive coverage all of the German teams’ qualifying matches for each of the included FIBA tournaments.
This new broadcast partnership was brokered by FIBA Media, the body’s commercial joint venture with sports OTT service DAZN.
FIBA Media director general Frank Leenders stated: “We are delighted to build on our strong partnership with Deutsche Telekom and add significant visibility in Germany with the commitment of ProSiebenSat.1. This combination will further enhance the quality of the FIBA experience for fans in Germany.”
ProSiebenSat.1 chief content officer Henrik Pabst added: “With this top-class acquisition of rights, we are further expanding our attractive sports portfolio across all platforms.” He added that the success of the German national team, which won the 2023 FIBA World Cup, was a major driver behind the move.
The commercial broadcaster also currently showcases the elite US National Basketball League.
While ProSieben is a new element to FIBA’s broadcast mix in the country, Deutsche Telekom has long been a partner of the body and will showcase the 2025 edition of the men’s EuroBasket alongside commercial broadcaster RTL, to which it has sublicensed the rights to for German national team games.
Speaking on this latest rights cycle Magenta TV vice president for proposition and content added: “We are continuing a very strong, long-standing partnership with FIBA since 2015, now with an even larger rights package.
“Over the past ten years, MagentaSport and MagentaTV have consistently improved their live coverage, helping basketball gain much greater popularity in Germany. The new agreement through 2029 provides a high degree of reliability for the German national teams, as well as for fans and viewers.”
In terms of other top-level basketball available on MagentaTV, the platform also holds rights to action from the EuroLeague club competition, as well as to this year’s Women’s EuroBasket (running across late June in Germany, Italy, Czech Republic, and Greece).
Deutsche Telekom also covered action from the 2023 FIBA Men’s World Cup, with public-service broadcaster ZDF sub-licensing rights to the final (in which Germany beat Serbia).
