DoorDash, the on-demand food delivery service, has come on board as the title sponsor for the Major League Pickleball (MLP) US sports property.
Through a deal unveiled yesterday (April 3), that league will from now on be known as MLP presented by DoorDash.
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As a consequence, all official MLP branding and logos will now have DoorDash logos and name present.
This adds to DoorDash’s existing tie-ups across top US sport, with the brand also a sponsor of men's basketball’s NBA, and women’s basketball's WNBA.
This latest deal also covers the MLP 2025 finals, set to take place later this year in New York City.
The brand will also appear behind both baselines at all league fixtures, while in addition there will be a collection of activations to launch the partnership.
Amongst these will be exclusive offers such as VIP seat upgrades at MLP events, as well as the presence of the DoorDash Drop-off Zone at all MLP fixtures.
George Killebrew, chief revenue officer at the United Pickleball (UPA) parent company behind MLP, has said: “DoorDash has established themselves as a preeminent brand in the sports marketing industry and we look forward to working with them to convert the tens of millions of pickleball players and MLP fans into avid DoorDash customers.”
The merger between MLP and the PPA Tour (another North American pickleball organization) was completed last March.
The 2025 MLP season begins in late April, in Orlando, Florida.
Renaldo Chapman, DoorDash vice president of brand and creative, added: “MLP presented by DoorDash is all about bringing fans even closer to the game, and throughout our partnership, we’ll deliver exclusive experiences, unique perks, and unforgettable moments that celebrate the sport’s rapid rise and strong sense of community.”
In addition to its NBA and WNBA deals (renewed late last year), DoorDash also has a tie-up in place with the Los Angeles FC soccer club.
