Euroleague Basketball, the organizer of Europe's elite EuroLeague club competition, has announced a multi-year regional partnership with energy company PPC Group.
The agreement sees PPC become the official partner for the top-tier EuroLeague and second-tier EuroCup competitions in Greece until 2027.
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As part of the deal, PPC will have a prominent presence during Greek teams' games in the EuroLeague and EuroCup, both through in-arena and television broadcasts.
Greek giants Olympiacos and Panathinaikos feature in the EuroLeague, while Aris Midea play in the EuroCup.
Additionally, the company will be featured across Euroleague Basketball's digital platforms, while the tie-up will also focus on sustainability initiatives.
Gawain Davies, Euroleague Basketball chief commercial officer, said: “Having a leading energy group join our sponsorship portfolio strengthens our commitment to working with top-tier brands in key industries.
“Greece is one of our core markets, and partnering with PPC is a perfect fit for our aspirations to continue growing the Euroleague brand in this territory and enhancing the sport’s reach.”
Last week, Euroleague Basketball announced a global partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).
