Volleyball World, the commercial vehicle of the sport’s International Volleyball Federation (FIVB) governing body, has announced a new commercial tie-up with sports technology firm TGI Sport, a provider of digital media solutions, to enhance its broadcast capabilities.
TGI Sport will implement its digital overlay solution in Volleyball World broadcasts, which will allow for the dispersal of tailored broadcast graphics and overlays in any part of the world.
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This will also include virtual information overlays and localized targeted messaging, and may be used to further increase advertising inventory on Volleyball World broadcasts, as well as to better the fan experience.
Speaking on the partnership, Volleyball World head of sponsorship Oliver Clarke said: “This partnership with TGI Sport represents an important and exciting step forward for volleyball’s digital offering and most importantly, for the fans.
“We are always looking for ways to improve the viewing experience of our sport, and this technology will allow us to create more engaging and relevant content for viewers while advancing the commercial offering of volleyball worldwide.”
TGI Sport chief revenue officer Bo Stenberg added: “This partnership highlights TGI Sport’s industry-leading program-only technology, enabling Volleyball World and advertisers to unlock new, seamlessly integrated ad inventory that enhances both engagement and commercial opportunities.”
Currently, the TGI Sport client list includes sports leagues such as soccer’s LaLiga, Bundesliga, Serie A, and Ligue 1, and ice hockey’s NHL.
Most recently, the firm partnered with French soccer side Stade Rennais to enhance the advertising capabilities at the club's Roazhon Park stadium.
Other prominent partners of Volleyball World with global commercial visibility, meanwhile, include sports gambling firm 1xBet, sportswear brand Mizuno, and bottled water brand Ganten.
Recently, the FIVB announced the schedule and host cities for the 2025 edition of its revamped Volleyball Nations League (VNL) competition, headlined by an expansion from 16 teams to 18 teams per gender category.
