LA Galaxy, champions of North America's Major League Soccer, have struck a significant commercial deal with the Royal Bank of Canada (RBC).
Through a tie-up unveiled yesterday, RBC – alongside its Los Angeles subsidiary, City National Bank – will serve as the jersey sleeve partner of the LA-based Galaxy, as well as a founding partner of the team's home stadium, Dignity Health Sports Park.
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This deal, brokered by the AEG Global Partnerships California sports and entertainment firm, adds to RBC’s existing commercial relationship with MLS, with that tie-up having last been renewed in February 2023.
In addition, City National Bank will act as the bank and wealth management partner for both the Galaxy and that team’s home venue, in which the RBC logo will have an "expansive brand presence."
The deal has been announced with the 2025 MLS season getting underway later this month – the RBC logo will be prominently featured on the right sleeve of Galaxy match jerseys during all games the team plays during the upcoming campaign.
The banks will also work together with the LA Galaxy Foundation, the club's charitable arm, on both long- and short-term elements of the Californian city's recovery from the fires that engulfed it last month.
Tom Braun, president and chief operating officer at the LA Galaxy, has said: “To have the RBC shield featured on our jerseys is a point of pride for our organization. As we celebrate our championship legacy and look to the future, this new partnership highlights a dedication to the game of soccer and to our great city.”
The Galaxy begin their 2025 MLS season on February 23, as they take on San Diego at home.
Other team commercial partners include Herbalife, Adidas, Bus Light, and Continental.
Mary DePaoli, RBC’s chief marketing officer, added: “Partnering with the LA Galaxy allows us to participate in the rapidly growing sport of soccer while making a direct and positive impact in Los Angeles. We are proud of this partnership and look forward to helping grow and strengthen the bonds that unite communities both on and off the pitch.”
