Monumental Sports & Entertainment (MSE), the US sports team ownership group, has announced a new partnership with cllct, the collectible media and marketing services company.
Through the agreement, the firm becomes MSE’s official cultural history and collectibles partner.
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Under the new tie-up – described as the first of its kind in MSE history – cllct will “employ their organization’s expertise to help MSE harness the potential of its teams and venues’ unique historical assets.”
The multi-year collaboration will cover the entire Monumental portfolio, including the NBA’s Washington Wizards, NHL’s Washington Capitals, WNBA’s Washington Mystics, and Capital One Arena.
cllct will “drive MSE’s collectibles operation, creating purposeful archiving processes and groundbreaking collectibles programs to spur increased fan engagement and new business for MSE.”
Throughout the partnership, cllct is set to create a range of exhibits and exclusive collectibles that will “enhance the fan experience” across various platforms.
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By GlobalDataJim Van Stone, president of business operations and chief commercial officer at MSE, said: “Through this partnership, we aim to not only preserve the legacy of our teams and venues, but also create meaningful, interactive experiences for our fans.
“The combination of cllct’s expertise in archiving and collectibles, along with their commitment to community engagement, will help us expand our reach and deepen fan connections.”
Cllct claims it will create value over time across key areas such as purpose-driven archiving, collectibles strategy development, and community and brand activation.
The company will also work to produce limited-edition items for fans and collectors. These will include exclusive game-used collectibles from notable games or player milestones, player-signed memorabilia tied to key moments throughout the season, and pop-up collectible events and showcases across the region, both in and outside of Capital One Arena.
Additionally, cllct will provide strategic consulting to MSE and its corporate partners, developing programs and activations.
Darren Rovell, founder of cllct, added: “Collectibles have never been more relevant, serving as a bridge between history, passion, and community. The partnership between cllct and Monumental Sports & Entertainment is a testament to the incredible momentum in the collectibles space—where fans aren’t just spectators, but active participants in preserving and celebrating sports history.
“As more brands recognize the power of collectibles in driving deeper engagement and cultural relevance, we’re excited to help Monumental tap into this energy, bringing untold stories to life and creating new opportunities for connection across generations.”
