Mondelez brands will benefit from partnership assets such as player appearances and tickets. (Inter Miami imagery)

Inter Miami, of North America’s Major League Soccer (MLS), have struck a new commercial deal with snack giant Mondelez International.

Through the partnership, Mondelez brands will benefit from partnership assets such as player appearances, tickets, and “resources to support local businesses.”

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Fans will be able to engage with in-store events through Mondelez (which has its base and biggest market share in the US) and Inter Miami, whose MLS season gets underway later this month.

The initial Mondelez product to secure exposure through this deal will be the Ritz cracker brand.

For the last 18 months, Inter Miami have been a highly attractive proposition for potential partner brands, due to the presence of Argentine superstar Lionel Messi.

The club’s main partner stable includes the likes of Royal Caribbean, Fracht Group, Chase, Baptist Health, and Polkadot.

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Inter Miami’s first MLS fixture of the 2025 campaign comes on February 22, as they take on New York City at their home Chase Stadium.

The Miami side made it to the post-season playoffs in 2024, before losing to Atlanta in a best-of-three series.

In terms of other Mondelez sports sponsorships, mid-January saw a deal unveiled between the brand and Spanish men's soccer’s top-tier LaLiga.

A deal, which will see Mondelez brands such as Oreo and Milka secure branding and logo space across “different media and spaces” in LaLiga and the second-tier Segunda Division, is now in place through 2026-27.

Mondelez is also a partner of the top-tier soccer leagues in Germany and Italy. GlobalData Sport has valued the latter deal at $3.1 million annually.