uniqFEED, the Swiss advertising solutions and sports rights firm, has agreed a new strategic partnership with Telstra Broadcast Services (TBS) to deliver remote-first virtual advertising solutions for sports rights holders globally.
Through the collaboration, the companies will offer “market-leading” virtual advertising technology, broadcast operations support, and worldwide connectivity.
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Operating globally, uniqFEED works with several major sports leagues, grand slam tournaments, and federations to open new advertising inventory through regionalized virtual advertising solutions.
Australia-based TBS delivers live sports and video content globally for more than 150 broadcast, media, and sports customers in over 40 countries.
The two parties said that by integrating uniqFEED’s proprietary computer vision technology with TBS’s global network and 24/7 support, “this partnership will allow sports rights holders to benefit from both increased revenue streams and expanded operational efficiency.”
Together, uniqFEED and TBS will establish remote operations facilities in key global locations to support regional client needs in multiple regions including Asia–Pacific, Europe, the Middle East and Africa, and the Americas.
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By GlobalDataSpeaking on the strategic partnership, uniqFEED CEO Roger Hall said: “We are excited to join forces with Telstra Broadcast Services to combine our expertise in virtual advertising with their extensive capability in content delivery.
“Together, we will deliver superior value to sports rights holders. As uniqFEED continues to grow, this partnership enables us to scale our operations, expand our global reach and create new opportunities for revenue generation in the sports industry.”
Mark Strachan, chief product officer of TBS, added: “Our strategic partnership with uniqFEED reflects TBS's commitment to driving innovation in the broadcast industry.
“We are passionate about sports and excited for this joint offering that will build on our decades of expertise in delivering live sporting events by further enhancing the viewing experience for millions of fans.”
In 2023, TBS teamed up with UK technology company Supponor to provide virtual advertising as-a-service to sports properties, federations, and rights owners globally.
