The FIS.TV in-house streaming service will act as the event’s streaming partner in markets where no primary broadcaster has signed up. (Infront imagery)

Media rights deals in numerous key markets have been secured for the 2025 FIS Alpine World Ski Championships, which runs between February 4 (today) and 16.

These agreements have been struck for the FIS skiing governing body by Infront, the heavyweight sports marketing agency.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The biennial World Championships are this year taking place in Saalbach, Austria.

Networks that will have a presence onsite include European public-service broadcasters such as ORF in Austria, the UK’s BBC, and ARD and ZDF in Germany.

A pan-continental deal is in place with Eurosport (which also holds rights across Asia), while in Scandinavia, a deal has been struck with streaming heavyweight Viaplay.

Latin American coverage comes courtesy of ESPN, and across the Asia-Pacific region, deals are in place with CCTV (China), J Sports (Japan), and JTBC (South Korea).

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The FIS.TV in-house streaming service run in collaboration with Endeavor Streaming (launched in 2023) will act as the event’s streaming partner in markets where no primary broadcaster has signed up.

Christian Salomon, chief commercial director at the FIS, said: “Season after season, we realize how the global appeal of Alpine Skiing continues to grow. The World Championships are the moment for us to take this exposure to the next level, and the extensive reach of these agreements is a testament to the strong demand for premium snow sports content.”

In mid-December, the FIS and its national ski associations (NSAs) finalized the process to centralize international media and broadcast rights for its top-tier World Cup events.

Jens Mennigmann, Infront’s co-head of media, added: “The FIS Alpine World Ski Championships is a marquee event in winter sports, and we are committed to making it available to as many fans as possible worldwide. By securing an extensive mix of primary and secondary broadcast agreements, we are ensuring that this thrilling competition reaches both traditional audiences and new demographics.”