EE, the mobile phone network, has signed a series of deals to continue as the exclusive lead partner of England, Northern Ireland, Scotland, and Wales’ national soccer teams until 2028.
The four-year extension will see the EE logo continue to appear on all training kits worn by England, Northern Ireland, Scotland, and Wales’ senior men’s and women’s sides until then.
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Also as part of the deal, England’s Wembley Stadium national team home in London will retain its branded title of Wembley Stadium connected by EE, with the network’s branding also remaining across the stadium, with EE having extended its commitment to invest in new technology at the venue.
EE will also continue its title sponsorship of The FA Disability Cup and the England Para Lions, while becoming a partner of The FA’s eLions, England's official esports team.
Finally, EE customers will also continue to have access to benefits including match offers and tickets to events covering all four nations.
The partnership was first signed in 2015, with EE having been the first network to bring both 4G and 5G connectivity to Wembley Stadium.
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By GlobalDataPete Jeavons, marketing communications director at EE, said: “Since the partnership began, we have worked with the Home Nations football associations to use football as a catalyst for change, addressing important societal issues.
“EE is proud to stand beside all four home nations and Wembley – the home of English football – for the next four years, continuing to invest in the sport at all levels to engage communities across the country.”
Mark Lynch, stadium director at Wembley Stadium, added: “We are delighted to continue our long-standing partnership with EE which will ensure Wembley Stadium retains its status as one of the best-connected stadia in the world.
“Over the last ten years, EE has continually demonstrated its commitment to invest in developments across the stadium including the 5G network and our two sensory rooms, which are hugely popular with neuro-divergent guests, who might otherwise not be able to attend large-scale events.
“The new agreement will bring more benefits to all our guests over the next four years and enable us to deliver an improved customer experience for all.”
