The organizers of European rugby union’s Six Nations tournament have brought on board the Monopoly Go game produced by video game developer Scopely as a partner for this year's men’s and women’s tournaments.
The deal between the two parties, unveiled today (January 27), entails Monopoly Go becoming the inaugural mobile gaming partner of the upcoming Six Nations.
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The deal will involve various activations throughout the competition, as well as activity across digital channels and in-stadia.
The 2025 men’s Six Nations is set to get underway on January 31, running through March 15, while the women’s tournament will start on March 22, and run through April 26.
Through its social media accounts, Monopoly Go, which launched in 2023, will also offer fans the chance to win a pair of tickets to a Six Nations ‘Super Saturday’ game.
Last week, automotive tire brand BKT was unveiled as a Six Nations partner, also covering both men’s and women's tournaments.
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By GlobalDataOther significant Six Nations commercial partners include title partner (for both men’s and women’s editions) Guinness, IHG, Sage, and Breitling.
GloblaData Sport has estimated the total value of sponsorship deals for the 2024 men’s Six Nations at $26.3 million.
