Global hotel and hospitality chain Accor has announced a three-season agreement as international sailing series SailGP’s first official hotel partner.
Through the agreement, the French hospitality chain will have an expanded presence across SailGP’s 2025 calendar, which will include the provision of hotel accommodation, on-site catering through Potel & Chabot, marketing activations, digital and broadcast amplification, and joint sustainability initiatives.
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The new partnership includes amplification of the group’s lifestyle loyalty program Accor Live Limitless, which will be providing fan experiences for loyalty members in key markets across the SailGP calendar.
SailGP and Accor first developed a relationship via Accor’s sponsorship of the France SailGP Team in 2023, with Accor also renewing its agreement with the French side for three more seasons.
The news comes ahead of this weekend’s New Zealand Sail Grand Prix in Auckland.
SailGP has announced several commercial partnerships in recent months, including a new deal with DP World, and significant deal expansions with Emirates and Rolex (now in as the series’ title partner).
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By GlobalDataThe 2024-25 SailGP season features a record 14 races, four new locations – Brazil, Germany, Switzerland, and Auckland in New Zealand – and 11 teams.
