Across 2024, the IPC’s social channels generated almost 91 million engagements from over 7,400 posts. (Michael Reaves/Getty Images)

The International Paralympic Committee (IPC) governing body’s digital channels have experienced a record year in 2024 in terms of video views, engagements, and followers.

Aided by the Paris 2024 Paralympic Games, content on the IPC’s channels recorded more than 1.6 billion video views, an 81% growth compared to 2021, the year of the Tokyo 2020 Paralympic Games.

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During the Paris 2024 Paralympics, there were 305 million video views across the IPC’s channels, a 35% increase compared to Tokyo 2020. The number of engagements grew 24% to 16.1 million, and the number of internet searches also broke the 1 billion mark for the first time.

In the two weeks leading up to the Paralympics Opening Ceremony, IPC digital channels gained 225 million video views, a 448% increase compared to the same period for the 2020 games.

Across 2024, the IPC’s social channels generated almost 91 million engagements from over 7,400 posts.

The IPC finished the year with over 8.9 million followers across all platforms. TikTok is the governing body’s most-followed platform with 4.7 million followers, while both Instagram and YouTube achieved more than 1 million followers each in 2024.

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Craig Spence, the IPC’s chief brand and communications officer, said: “The record-breaking IPC digital figures for 2024 highlight the growing global appeal of the Paralympic Games, in particular among younger audiences who are not just big sport fans but socially conscious and big supporters of the IPC’s inclusive vision.

“By working with several digital platforms, we were able to maximize the global reach of the Paralympic Games. Following the London 2012 Paralympic Games, we were delighted to finish the year with more than 100 million video views, so to achieve more than 1.6 billion just over a decade later is fantastic, shows tremendous progress, and is testament to the work of Team IPC and the support of digital platforms.

“With LA28 on the horizon, it is greatly encouraging that the USA was our best-performing market, giving us a strong platform to build from over the coming years.”

Last month, the IPC launched a new request for information (RFI) for broadcast rights bids to the 2026 Paralympic Winter Games.

The RFI is centered upon the European region, with the IPC setting a deadline of January 24, 2025, for broadcasters on the continent to register their interest in securing the rights in their respective territories.