ESPN Bet will sponsor all MSE teams, including NHL ice hockey’s Washington Capitals. (Patrick Smith/Getty Images)

Sports betting firm and casino operator PENN Entertainment has announced a new long-term partnership with Monumental Sports & Entertainment (MSE), the US sports team ownership group.

Through the agreement, PENN secures online market access for its ESPN Bet platform in Washington D.C., while ESPN Bet also becomes a sports betting partner of Monumental and its teams, including the Washington Capitals (NHL), Washington Wizards (NBA), and Washington Mystics (WNBA).

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As part of the agreement, ESPN Bet will work closely with MSE to “enhance the fan experience” through a multi-channel, integrated marketing partnership.

The collaboration will include prominent in-arena and media components, including features in Capitals and Wizards game broadcasts on Monumental Sports Network.

In addition to custom broadcast integrations, the partnership provides IP rights for MSE, Capitals, Wizards, and Mystics for both ESPN Bet and Hollywood Casino at Charles Town Races, in-arena and TV-visible signage, out-of-home advertising, commercial schedule across Monumental Sports Network, and unique hospitality and experiences.

ESPN Bet, which is operated by PENN, is currently available in 19 states.

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Jim Van Stone, president of business operations and chief commercial officer at MSE, said: “This partnership furthers our collective commitment to offering fans unique, cutting-edge experiences that reflect the future of sports entertainment, with ESPN Bet’s innovative platform adding a new layer of engagement for our fans, both inside and outside the arena.”

Aaron LaBerge, PENN Entertainment’s chief technology officer, added: “This deal expands our footprint in the region, further connecting ESPN Bet with one of America’s most passionate sports communities.

“Our presence alongside the Capitals, Wizards, and Mystics positions ESPN Bet at the center of the action where sports, technology, and fan experience converge.”