The 2025 Women’s Rugby World Cup will take place between August 22 and September 27. (Credit: World Rugby)

UK-based Sports Travel & Hospitality Group (STH) has secured an exclusive contract with the World Rugby governing body covering the next three men’s and women’s Rugby World Cups.

Through the agreement, STH will launch the ‘RWC Experiences’ programme for fans, offering a range of ticket-inclusive packages for this year’s Women’s Rugby World Cup in England, the 2027 men’s tournament in Australia, and the women’s edition in Australia in 2029.

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The two parties stated the deal will see “redefined experiences that cater for a diverse audience in an evolving entertainment landscape.”

The packages will combine “innovative travel and hospitality solutions with interactive fan-centred activities.”

The 2025 Women’s Rugby World Cup will take place between August 22 and September 27.

Alan Gilpin, World Rugby chief executive, said: “Fan experience is at the heart of our purpose to grow rugby’s audience share by making it more accessible and relevant.

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“Our relationship with STH goes to the heart of this purpose – to redefine rugby hospitality and create a range of experiences that cater for new leisure-hungry audiences, while also catering for existing audiences.”

STH Group chief executive, Chris John, added: “We are thrilled to announce this new partnership with World Rugby and our drive to redefine and deepen fan experiences for the next three Rugby World Cups.

“The STH teams in England and Australia, backed by our global infrastructure are ready to embark on an exciting new chapter for STH Group. Our plans will bring fans closer to the heart of the action, offering innovative travel, hospitality, and other immersive experiences.

“Our vision is to deliver a diverse range of packages appealing to long-time rugby supporters and newcomers alike. The entire team at STH looks forward to playing a pivotal role in shaping the future of rugby’s flagship events in 2025, 2027, and 2029.”

STH, a Sodexo Live! company, has provided travel, hospitality, and ticketing programs for several major sporting events including six Rugby World Cups, the London 2012 and Tokyo 2020 Olympics, the Australian Open tennis grand slam, and ICC cricket tournaments.

In November, World Rugby appointed global ticketing giant Ticketmaster’s sports arm as the official ticketing service provider for this year’s Women’s Rugby World Cup.

World Rugby has stated that it is expecting a new match attendance world record for women’s rugby at the September 27 final at London’s iconic 82,000-capacity Twickenham Stadium.