Top-tier soccer’s Saudi Pro League (SPL) has entered into a long-term, strategic tie-up with soccer video and editorial site OneFootball.
Through an agreement unveiled today, official video and editorial content from the 18-team league will be published and then amplified across OneFootball.
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Content such as match clips, highlights, behind-the-scenes footage, and social media clips, will be featured on OneFootball.
In terms of editorial coverage, meanwhile, the site will offer English-language analysis and news updates.
This collaboration kicked off with OneFootball covering the SPL’s ‘Derby Week’, in which Al Nassr took on Al Hilal and Al Ittihad faced off against Al Ahli.
OneFootball has said it will use “its extensive reach to amplify the league’s visibility across global audiences.”
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By GlobalDataOmar Mugharbel, the Saudi Pro League’s chief executive, has said the tie-up represents “an important step in our commitment to increasing international engagement and providing fans everywhere with a closer connection to the excitement and passion of Saudi football.”
In terms of significant SPL content agreements, the Saudi league and short-form video platform TikTok announced a deal in early September.
TikTok has become the competition’s digital partner for the remainder of the 2024-25 season, which got underway last month.
The SPL, over the last few years, has been working to grow its profile for a global audience, with the league also looking to bring more overseas broadcast partners on board, attract high-profile international players, and bring in more internationally-known brands as sponsors.
Patrick Fischer, chief exec at OneFootball, added: “This collaboration will elevate the league’s content and enhance the overall fan experience, bringing the vibrant world of Saudi football to a wider audience.”
The last major deal unveiled by OneFootball was a globally-facing partnership with Major League Soccer in the US.
A deal announced in early October entails OneFootball globally broadcasting MLS highlights, as well as ancillary content.
Through the partnership, MLS is also taking a stake in OneFootball and has joined its “Club Advisory Board”, its advisory body for active major soccer clubs and stakeholders.
