English soccer side Leicester City has said that it has been assured that legal issues involving primary sponsor BC.Game have not resulted in that company’s bankruptcy, contrary to reports that surfaced last week (November 20).
Reports last week claimed that the companies behind igaming firm BC.Game – Blockdance BV and Small House BV – had been declared bankrupt in Curacao. However, these have now been denied.
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The club released a statement to assure fans that despite the case being lodged against BC.Game in Curacao (where the company is registered), it would not affect the front-of-shirt sponsorship deal the pair engaged in ahead of the 2024-25 campaign.
A spokesperson for Leicester City has said: “We have been and continue to be in regular discussions with BC.Game with regard to an active legal case in Curacao.
“BC.Game have provided the Club with the strongest assurances that they are actively appealing this case, and that the process which has been initiated in Curacao is administrative in nature and has not arisen due to any concerns with their financial standing.”
That case is reportedly regarding the non-payment of remuneration to BC.Game players, some of whom had reported that errors in the game had led to losses.
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By GlobalDataThe company has said it is actively appealing the court ruling, arguing that its internal investigation had found “inconsistencies” in the arguments presented.
BC.Game’s management team itself stated: “We strongly disagree with the court's recent rulings and will vigorously appeal the decision, as we believe it failed to adequately consider key facts.
“BC.Game is confident in our ability to demonstrate compliance and uphold our reputation as a legitimate operator in the industry.
The Leicester City spokesperson continued: "BC.Game have further assured us that they have no issues with liquidity, and that they remain fully committed to meeting their ongoing contractual and financial obligations, including to the club, and that this case will not impact on BC.Game’s continuing international operations."
Leicester City (currently 16th in the 20-team EPL) and BC.Game’s partnership was announced as a multi-year deal and one of the “most valuable” partnerships in the club’s history ahead of the 2024-25 campaign, with the firm serving as the club’s principal partner and front-of-shirt sponsor across the course of the deal.
BC.Game previously sponsored the Argentine national soccer team in a short-term deal in 2022 around the Qatar FIFA World Cup.
The igaming company was founded in 2017 and boasts over 250,000 social media followers on X (formerly known as Twitter).
BC.Game replaced King Power, the Asian duty-free shopping giant which had returned as Leicester's shirt sponsor last season.
King Power, owned by the club’s Thai ownership, remain heavily associated with the team, however, retaining training kit front-of-shirt branding rights and continuing as the naming rights sponsor of the club’s stadium.
Should BC.Game fold and Leicester be left without a front-of-shirt sponsor, one option would be for King Power to step into those shoes.
