International sports and media agency Infront and French rugby union's Stade Toulousain have announced the extension of their commercial partnership for the next 10 seasons.
The tie-up, which began in 2017, has been prolonged after Stade Toulousain, stated that “the objective was achieved with an increase in revenue over the cycle of 48% linked to the marketing of partnerships and hospitality services for record turnover on the 2023-2024 season.”
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The agreement has involved the marketing of partnerships for the men's and women's teams, the launch of the ST Aéro Business Club (the business club dedicated to companies in the aeronautics sector and space), and the development of the endowment fund income.
Julien Ternisien, senior vice president of summer and winter sports for Infront, added: “Based on a refined shared vision and a broadened range of projects, our collaboration with Stade Toulousain now in a new era will allow the club to continue its ambitious plan development through a new phase of growth in sponsorship and hospitality revenues.”
