The deal debuted with PSA staff and World Squash Officiating referees wearing Castore clothing for the first time at last week’s US Open Championships. (PSA)

Squash Media & Marketing (SMM), the commercial entity owned and operated by the Professional Squash Association (PSA) global governing body for the sport, has announced a new partnership with UK sportswear brand Castore.

The new deal will see the brand become the PSA’s official kit supplier and e-commerce retail partner.

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The deal debuted with PSA staff and World Squash Officiating (WSO) referees wearing Castore clothing for the first time at last week’s US Open Championships.

Also as part of the agreement, Castore will develop and manage the official PSA e-commerce store, where PSA-branded Castore merchandise and other products will be available in the coming months.

SMM head of commercial partnerships Ian Davis has said: “Castore is an innovative and ambitious sportswear manufacturer and we are delighted to sign a multi-year partnership with them.

“As well as outfitting our officials and staff members at PSA Squash Tour events around the world, Castore will also offer squash fans the opportunity to show their passion for the sport by purchasing and wearing PSA-branded gear and other products.

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“We look forward to working with Castore over the coming years as we continue to drive the popularity of squash ahead of the sport’s debut at the LA28 Olympic Games.”

SMM secured sports drink brand Grilla as the official partner of four of the PSA Squash Tour's English events, earlier this week.

Ben Brown, general manager of teamwear at Castore, added: "We're thrilled to partner with the Professional Squash Association as their official kit supplier and bring our performance-driven sportswear to squash’s global stage.

"Squash embodies the spirit of resilience and precision that we value at Castore, and we’re excited to support PSA’s staff, referees, and fans with apparel that enhances both style and performance.”

In terms of recent Castore activity, in mid-September the brand announced a new long-term kit supply deal with North America’s National Lacrosse League.