Sportradar, the sports data and technology heavyweight, has added various additional features and innovative products to its partnership with US basketball’s top-tier NBA, for the 2024-25 season that got underway last night.
Yesterday (October 22), the Swiss-based firm unveiled the various new features it will add to its tie-up with the league. The initial agreement between the two parties was struck in 2016, with the last extension being an eight-year affair (reported by GlobalData Sport as worth $240 million overall) unveiled in 2021.
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That last deal – through which Sportradar continues as the exclusive provider of NBA data worldwide – also involved the league taking an equity stake in the company.
Now, through a suite of new products, Sportradar has said it will be able to “harness hundreds of thousands of data points from each game,” enabling the launch of products that can “redefine the standards of fan engagement and open up new revenue streams.”
These new products include a Virtualized Live Match Tracker, 4sight streaming, NBA advanced visualizations, and emBet.
4sight streaming, which Sportradar has been working on since late 2023 and which launched earlier this year in tennis through its partnership with the ATP, generates overlays to broadcast coverage that appear on the screen as animations. The overlays are designed to help fans make real-time betting decisions.
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By GlobalDataAdding the product to its NBA partnership represents 4sight’s first foray into basketball.
emBet, meanwhile, is a site allowing bettors to “actively monitor their wages,” and Sportradar is now making the product available across a wide range of devices.
In addition, the Virtualized Live Match Tracker created visualisations delivered in an ultra-personalised stream, with different immersive viewing angles.
Eric Conrad, executive vice president of rights and strategic partnerships at Sportradar, commented: “Sportradar is committed to deepening our longstanding partnership with the NBA, while also supporting betting operators and media companies in capitalizing on the immense global popularity of the league.”
The 2024-25 NBA campaign got underway last night, with the Los Angeles Lakers and the Boston Celtics emerging victorious against the Minnesota Timberwolves and the New York Knicks, respectively.
Earlier this year, Sportradar’s senior vice president of fan engagement, Patrick Mostboeck, spoke to Sportcal (GlobalData Sport) about 4sight’s ATP rollout, at that point saying that the use of the product in the NBA was an option being considered.
He described the NBA as “setting the standard with innovation, regarding their strategies with their own content platforms, their strategies around new viewing experiences.”
