The partnership involves a “full 360 media plan”, covering TV, digital, social, out-of-home, retail, and PR. (Credit: Advil Canada)

Advil, the ibuprofen brand owned by healthcare firm Haleon, has been named as a new partner of the NFL in Canada.

The company will serve as the league's official pain relief partner in the market. 

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The partnership involves a “full 360 media plan”, covering TV, digital, social, out-of-home, retail, and PR.

Chase Brown, the Cincinnati Bengals running back from London, Ontario, features in a media campaign to activate the deal.

The deal officially begins on October 13 and will continue through the NFL season up to Super Bowl LIX (59).

Last week, the NFL renewed a partnership with wireless technology and communications firm Cisco.

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