In just under three weeks Sportel Monaco (28-30 October 2024), the world’s leading event
for the sports media, broadcast and technology industry, will kick off with an unprecedented
level of conference programming, capturing the hottest topics and future trends, presented by
a new wave of top tier visionaries, star studded businessmen and disruptive innovators, at the
heart of a bustling exhibition and market floor – the largest gathering of its kind, bringing
together decision makers from the global sports media industry.
Industry heavyweights including President and Director, Alibaba Group (J. Michael Evans),
CEO, OBS (Yiannis Exarchos), SVP Content, Production & Business Operations, WBD Sports
Europe (Scott Young), led by Michael R. Payne, will share exclusive insights around “Paris
2024: An Olympic Broadcast & Viewership Success”, which showcased the biggest tech
overhaul in decades – never seen at this level at the Olympics.
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Inspiring discussions with footballing legends turned entrepreneurs lead the way, starting with
Gerard Piqué, Kosmos-Kings League Founder, who will share exclusive insight about the
creation of this competition with a Gen Z focus and how it is disrupting the beautiful game.
Also hear from Marco Materazzi, Official Ambassador of (GRAS) Blockchain Sports and
mentor of the Brazilian reality show “O Grande Jogo” (The Big Game), helping young boys to
develop their football talents and become a part of the sport. The renowned LALIGA President,
Javier Tebas, will share through his highly anticipated Keynote session, how LALIGA is leading
the change as a top-tier sports organization to fight against audiovisual fraud in the sports
media and broadcast industry.
Two exciting Masterclass topics will be hosted by SportBusiness including, “Behind the Lens:
Creating a Successful Sports Docuseries”, diving into the business of creating blockbuster
sports docuseries. Revealing the key factors that turn compelling sports narratives into
profitable, global entertainment phenomena, will be the PGA Tour (Tom Jeffs), World Athletics
(James Lord) and Fremantle (Georgee Schlick), led by SportBusiness’s Callum McCarthy.
Following on, SportBusiness’s Imran Yusuf will host the SPORT(EL) spotlight panel, “What’s
Next for Cricket as it Continues its Growth Journey?”, both commercially, powered by India,
but also still going strong in its historical territories, notably the UK and Australia and now
exploring new exciting territories such as the US, how are fans and digital set to play a key
role? Expert panelists include FOX Sports Australia (Nic Goard), Rajasthan Royals, (Jake Lush
McCrum) and Quidich (Gaurav Metha).
Sponsorship is now the second most important revenue stream for most rights holders and an
informative panel, “The Role of Sponsorship Evolving in an Industry Under Pressure to
Generate Revenues”, will dive into the different models of sponsorship, whether category
exclusive marketing rights, or a broader, more fragmented sponsorship strategy and how
brands strategically connect with their target audiences. Sponsorship experts led by SPORTEL’s
Giovanni Aquilanf will feature Milano Corfna 2026 (Nevio Devide), FIFA, (Marco Nazzari)
and Protocol Sports Markefng (Lowell Conn) to complete the line up.
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By GlobalDataOpening the conference programme will be podcast pioneers, Unofficial Partner, with their
popular sports media podcast series coming to the SPORTEL stage. “The Bundle Live” will
explore the biggest stories of 2024 and the people and companies having the greatest impact
on the sports media industry. Expert insights will be shared by Gemba Europe & Middle East
(Claire Kelly), EBU, (Glen Killane), OneFootball (Yannick Ramcke) and led by Unofficial
Partner’s Richard Gillis.
Speakers Corner will also play host to a slate of case studies and presentations highlighting the
latest technologies and solutions trending for the sports media and broadcast industry,
including topics and speakers: “Live Sport Production” (LiveU with EBU/Actua Films);
“Building a Champions League of MMA” (PFL); “How FAST is Shaping the Future of Sports
Streaming” (WURL with EBU/Nagra and World Rugby); “Maximising a League’s Value Beyond
Automatic Production” (Spiideo with Svensk Elifotboll); “First Live Referee Camera in MMA”
(Tivio Studio); “Amazon Web Services Innovation in Sport” (AWS with European League of
Football); “Future Fans: Engaging Younger Audiences with GenAI” (WSC Sports); “Reality
Show the Big Game” (Blockchain Sports with Marco Materazzi); “Revolutionizing Sports
Streaming: AI and New Monefzation Innovafons” (Harmonic) and “The Opportunities and
Vision for Regional Sports: CBC Sports Connect’s Evolution” (Pixellot with CBC).
New for 2024, the Innovation Stage will also shine the spotlight not once, but twice on
multiple presentations: “Private 5G, Mobile & Ultra Low Latency: Lessons Learned from a
Summer in Paris” (Haivision); “Sports ABC – Sports Economy and AI Tech” (ISB with Ztudium)
and “Breaking Down The Fan-Centered Formula for Sports Streaming Success” (Infront Lab,
whose Activation Engine will be on display throughout Masterclasses at SPORTEL Monaco for
interactive polls and audience Q&A).
Warming up to the “Pitch” session, now a firm highlight at SPORTEL events, the spotlight will
turn to a select group of new SPORTEL companies that are transforming and revolutionising
sports content with AI and other groundbreaking technologies, in this quick-fire pitch,
powered by Magnifi. Each "Pitcher" will have just three minutes to present and two minutes
Q&A, to impress both the audience and an international panel of judges, with the winners
receiving prize money and prestige!
Another first, is a special event championing women in sports media and innovation, co-
sponsored by AWS, with a networking lunch and the panel: “How Women are Driving
Innovation in Sports”, featuring awesome ladies led by AWS (Julie Souza), with Formula E
(Aarti Dabas), and SailGP (Melissa Lawton) and Sportradar (Diana Ustymenko).
Wrapping up on day three, is another first in collaboration with SVG, the “Sports & Generative
AI Workshop”, with sessions led by SVG’s Ken Kerschbaumer and George Bevir, plus guest
moderator Carlo de Marchis (A guy with a scarf). An interactive discussion between the
panelists and audience, will debate the potential role AI will play in everything from rights,
advertising, content creation, content distribution, and the fan experience, addressing
concerns and opportunities. On stage panelists include AWS (Paul Devlin and Dave Mace),
PGA Tour (Scott Guerman), Veritone (Peter Leeb), Magnifi (Ross Tanner) Spectatr (Shifa
Garg), ISB (Ursula Romero), HBS (Johannes Franken) and Tradable Bits (Maurizio Barbieri),
entwined with lots of audience engagement throughout the morning, wrapping up a truly
engaging and innovative SPORTEL conference programme.
"SPORTEL Monaco continues to evolve, with the pulse of the sports media landscape. This
year, we are thrilled to welcome an unprecedented number of executive leaders and
innovators, sharing their visions on the future of sports media and the technologies that are
redefining our industry. In 2024, the focus on emerging trends such as AI and innovations for
broadcast, demonstrates how SPORTEL remains at the forefront of innovation. Our goal is to
provide participants with an environment where they can not only discover these technologies
and trends, but also engage with the minds shaping the future of global sports.” said Loris Menoni, Executive Director, SPORTEL Monaco.
