UK property website Zoopla has been unveiled as a commercial sponsor of the England and Wales Cricket Board (ECB).
Through a deal announced today, Zoopla becomes the ECB’s property partner, with the partnership having launched during England men’s recent test match against Sri Lanka at The Oval in London.
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The agreement will run through the upcoming men’s series against Australia (three Twenty20 games and four one-day internationals).
In terms of partnership activations, these will come through in-ground media assets such as pitch-side perimeter boards and big-screen advertising, as well as player imagery rights.
There will also be a grassroots sponsorship element incorporated into the partnership.
This is not the first time that Zoopla and the ECB have struck a deal – the site’s PrimeLocation.com brand signed on as a partner of home England men’s test matches in 2013.
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By GlobalDataIn terms of the ECB’s commercial partner portfolio, other significant sponsors include Cinch, Rothesay (unveiled in early July), MetroBank, Vitality, Castore, and Laithwaites.
