Local bank Huntington will cover the stadium naming rights for the next 20 years. (Nick Cammett/Getty Images)

The Cleveland Browns, of American football’s National Football League (NFL), have announced a new long-term partnership with local banking firm Huntington Bank that covers the naming rights to their home stadium.

Under the 20-year naming rights deal, the 67,431-capacity stadium will now be known as Huntington Bank Field.

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The stadium, constructed in 1993, was previously known as the FirstEnergy Stadium in a deal with the energy firm that ran from 2013 through the 2023 season.

Ohio-based Huntington also becomes the official banking partner on an exclusive basis and will collaborate with the franchise on community-focused initiatives.

The partnership was brokered by global sports and experiences agency Legends.

Speaking on the long-term deal, Huntington Bank chair and chief executive Steve Steinour stated that an association with the Browns gives the bank “a high-profile platform to elevate [the Huntingtons] brand nationally.”

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He added: “Whether in the existing stadium or a new one, the Browns' commitment to Northeast Ohio will continue to spur significant economic growth and development for years to come.”

The stadium will first see action under its new moniker in the Browns’ season-opening fixture against the Dallas Cowboys on Sunday (September 8).

Alongside NFL games, the venue also occasionally hosts US men’s and women’s national team soccer matches, professional wrestling from WWE, concerts, and in 2023 began hosting outdoor ice hockey fixtures.

Elsewhere in the league’s AFC conference, the Buffalo Bills have unveiled Sutter Home Wine as an official wine partner of the franchise.

Sutter brand wines will be available across the Bills’ 71,608-capacity Highmark Stadium, which will see its first action of the season on Sunday when the Bills face the Arizona Cardinals.

The two parties will also collaborate on fan engagement initiatives.