Martinez has previously worked for the NFL’s Mexico office leading its marketing and sales efforts. (NFL)

American football’s NFL has appointed Luis Martinez as general manager of its operations in Brazil ahead of the league’s upcoming first regular-season game in South America.

In the newly created role, Martinez will be responsible for leading the league’s business and expansion across Brazil. He will report to Gerrit Meier, managing director of NFL International.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

As part of its wider international expansion strategy, the NFL also intends to open an office in São Paulo under Martinez’s leadership.

Martinez has previously worked for the league’s Mexico office leading its marketing and sales efforts.

With previous marketing roles across Hasbro in Chile, Peru, and Mexico, he has strong experience of the Latin American landscape.

See Also:

The NFL’s inaugural game in South America will see the Green Bay Packers take on the Philadelphia Eagles on September 6 in São Paulo.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Meier has said: “With the third largest NFL fandom outside of the US and Mexico, and as we approach our first game in São Paulo, this leadership position will play a critical role in our success in-market by establishing a permanent footprint for the NFL to engage new and existing fans year-round.

“We’re excited about the opportunities ahead for the NFL in Brazil.”

Martinez added: “Having worked across key NFL programs and initiatives for nearly five years in Mexico, I’m excited to take the next step toward expanding our presence in Brazil.

“Brazil has a rich and passionate sports fanbase, and with the evident NFL fandom across the country, we’ll continue to build and grow American football.”