The Cricket South Africa (CSA) governing body has unveiled online betting brand Dafabet as a new shirt sponsor for its national teams.
The three-year deal will see the betting firm’s logo appear on the shirts of the men’s and women’s teams, starting with the Proteas’ T20I series against the West Indies.
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CSA chief executive Pholetsi Moseki said: “We are thrilled to partner with a prominent leader in sports gaming. This will help us expand our reach and connect with new audiences across global platforms.”
John Cruces, head of sponsorship at Dafabet, added: “As we continue to expand our presence in the sport, collaborating with CSA will only help us reach our goals.”
Earlier this year, Dafabet signed another cricket deal with Yorkshire County Cricket Club (YCCC) announcing a multi-year partnership in April that includes kit sponsorship.
Dafabet has particularly strong links to the UK sports market, having previously sponsored several major soccer clubs such as Aston Villa, Everton, and Fulham, as well as UK boxing events and other county cricket clubs.
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