English soccer giants Manchester United have extended their partnership with their official video game partner, Japanese video game developer Konami.
The continuation of the partnership that began in 2019 entails Konami retaining multiple commercial rights, including player access, media opportunities, and the use of official club branding, imagery, and recreation in the eFootball (formerly Pro Evolution Soccer) video game series.
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To mark the extension, Konami will run a competition with the prize being two tickets to every league and domestic cup men’s home fixture at Old Trafford during the 2024-25 season.
There will also be an in-game campaign to mark the extension, from August 15 to 29, where users can receive a free Bruno Fernandes (club captain) card, take 50 lottery spins to win a Paul Scholes (former legend) card, and take part in the Manchester United-themed Challenge Event.
Meanwhile, fellow Premier League team Brentford have announced that five of its partners will be renewing their agreements with the club.
The University of West London (UWL) has signed a new three-year agreement until 2027, taking their tenure as a partner of the club to 15 years.
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By GlobalDataUWL, who were Brentford’s first stadium founding partners for the Gtech Community Stadium in 2020, will continue to use the partnership to highlight courses available at the university.
Additionally, the club will also work with UWL to create more player-led content and offer students experiences and employment opportunities at Brentford’s stadium.
UK-based electric and gas supplier Utilita Energy, the club’s front-of-shirt sponsor for their play-off winning 2020-21 season, who conducted a matchday takeover last season, will collaborate with Brentford FC Community Sports Trust through its charity partner, Utilita Giving.
The club’s official North American designation partner, Visit Tampa Bay, will again partner the club, undertaking several activations across the season, including the Visit Tampa Bay matchday takeover, where one attendee will have the chance to win a trip to Tampa Bay, and also by hosting a watch party for supporters in the US.
Meanwhile, Danish plant based food firm Naturli’, Brentford’s official plant-based food partner, has extended its partnership by a further two seasons. As part of the deal, Naturli’ will be handing out samples of their plant alternative products on select matchdays.
The partnership also aims to have Naturli’ continue to help grow Brentford’s profile in Scandinavia with several activities planned.
Finally, London-based furniture company Brunner UK, the club’s official contract furniture partner, has extended its deal with the club, bringing back their Best Seat in the House competition, where fans can win a matchday experience in a private viewing box.
The two first partnered in 2021, when Brunner fitted out the hospitality areas in the club’s stadium.
