Delta will hold advertising space through WNBA media including broadcast, digital, print, and social media. (WNBA)

Women’s basketball’s top-tier WNBA and US carrier Delta Air Lines have announced a multi-year partnership, making Delta the official airline partner of the WNBA.

The deal serves as an expansion of their previous partnership, which consisted of Delta’s 2024 WNBA charter program. Under that agreement, Delta charters flights for all 12 of the league’s teams throughout the regular season and playoffs.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Moving forward, as the official airline partner Delta will hold advertising space through WNBA media assets including broadcast, digital, print, and social media. The airline will also promote the WNBA through its own digital and social media networks.

Delta chief executive Ed Bastian has said: “We’re proud to partner with the WNBA, where every game is a testament to our shared values of teamwork and perseverance.

“We look forward to serving these incredible athletes on their journeys and furthering Delta’s support of women’s athletics.”

WNBA commissioner Cathy Engelbert added: “As an airline partner of the WNBA, this partnership not only elevates the travel experience for the players, but also underscores Delta and the WNBA’s shared dedication to enhancing the growth and visibility of women’s sports.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In July the WNBA unveiled a tie-up with US sportsbook and fantasy betting platform DraftKings.

Through the tie-up, DraftKings became an official sports betting and daily fantasy partner of the 12-team league.

Other league commercial partners, meanwhile, include NIKE, Mortgage Matchup, Opill, and New Balance.