BeIN Sports France, the French pay-television operator, has achieved its highest-ever audience for a UEFA European Championship with its coverage of the national teams soccer tournament thus far.
Through the group stages and last-16 of the competition, the broadcaster has attracted 17.3 million viewers on its BeIN Sports 1 channel.
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BeIN’s largest audience came in England’s dramatic 2-1 extra-time win over Slovakia in the round of 16, where an average of 1.03 million tuned in and a peak of almost 1.5 million.
This represented a record audience for a UEFA Euro match on BeIN Sports that didn’t feature the French national team.
BeIN aired three matches from the last-16, with 879,000 average viewers watching Switzerland’s 2-0 win over Italy and a peak of 1,110,000, while the Netherlands’ 3-0 victory over Romania drew in 758,000 viewers on average, peaking at 974,000.
The Qatar-based broadcaster’s only live coverage of a France match was the country’s 0-0 draw with the Netherlands in the group stage which was seen by an average of 725,000 viewers. This was up compared to BeIN’s coverage of France at Euro 2020.
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By GlobalDataFrance’s three other matches at Euro 2024 have been shown on TF1, with the public-service broadcaster attracting 11 million viewers for their 1-0 last-16 win over Belgium on Monday.
The biggest audience for a France match was 11.2 million for their 1-0 victory over Austria in the opening game on TF1, while the 1-1 draw with Poland drew in 9.3 million.
BeIN has broadcast three matches from the group stage, with the biggest audience tuning in for Spain’s 3-0 win over Croatia, averaging 893,000 viewers and peaking at 1.09 million.
Portugal’s 3-0 victory against Turkey was watched by 872,000 (1.1 million peak) and the Netherlands’ 2-1 win over Poland drew 833,000 viewers (1.08 million peak).
BeIN has rights to show 26 of the 51 Euro 2024 matches in France, including all quarter-finals, semi-finals, and the final, which it will cover simultaneously with TF1.
The quarter-finals of the tournament will begin on Friday (July 5), with hosts Germany taking on Spain in the first match-up, followed by France vs Portugal.
The other quarter-final ties will see England face Switzerland and the Netherlands take on Turkey on Saturday.
