English Women’s Super League (WSL) soccer clubs Chelsea and Crystal Palace have announced their first standalone training kit and front-of-shirt sponsorship deals, respectively.
Chelsea have renewed and expanded their partnership with telecommunications firm Three as their new principal partner and sponsor for the upcoming season.
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The deal marks the first time the WSL champions have had a separate principal partner from the Chelsea men’s team, although Three is still the telecommunications partner of the men’s side having previously been its front-of-shirt sponsor.
The Three logo will appear in the primary front-of-shirt sponsorship place on all Chelsea women's training kits, matchday warmup shirts, and travel apparel throughout the upcoming 2024-25 season.
Meanwhile, Crystal Palace, newly promoted to the WSL, have announced energy transport company TEN as their new front-of-shirt sponsor ahead of their first season in the top-flight.
The multi-year deal, which will run for the next three seasons, will see TEN branding in the primary front-of-shirt slot on all Palace women’s home, away, and third kits, as well as on club training kits.
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By GlobalDataTEN will also gain a branding presence on advertising boards at the team’s VBS Community Stadium home, and at Selhurst Park (home of Crystal Palace’s men’s team) on occasions when the women’s team plays there.
