Formula 1 (F1) motor racing team Red Bull has announced the renewal of its partnership with US software company ANSYS in a new multi-year deal.
The renewed partnership will last through the 2024 F1 season, set to begin on March 2, “and beyond” with more years likely to come.
Go deeper with GlobalData
Ansys is one of Red Bull Racing’s longest-standing partners, having first agreed a deal with the team in 2005 to furnish it with performance computer software with a specific focus on its racing vehicle’s aerodynamics.
Craig Skinner, chief designer Red Bull Racing stated of the continued partnership: "To stay ahead of the curve, we need tools that adapt to changing regulations. Ansys is flexible and keeps pace with industry needs, and we are looking forward to continuing our partnership.”
Skinner also credited Ansys with the success of the 2023 car, which won 21 of 23 races. "Ansys simulation software helped Oracle Red Bull Racing quickly adapt to the new F1 design guidelines last year and positioned us to maintain our technical leadership in a dramatically altered engineering landscape.”
The announcement of the renewed deal came days after F1 rivals Ferrari renewed its own partnership with auto-electronics manufacturer Harman Automotive.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataHarman partnered with Ferrari before the 2023 F1 season, and will continue to do so through 2024.
The racing arm of the iconic Ferrari automotive brand will collaborate with Harman on a co-branded marketing campaign, and the Ferrari livery will be adorned with Harman branding on the raised area surrounding the cockpit.
Furthermore the partnership will expand to cover Ferrari’s next generation of retail road vehicles, which will feature in-cabin safety software provided by Harman.
Harman president Christian Sobottka stated: “After a successful inaugural year, we look forward to continuing our Scuderia Ferrari partnership with an exciting new campaign for the 2024 race season. On the road, we will extend our technical partnership with Ferrari by delivering a number of key Ready Care safety features for its customers.”
