In addition to live programming, there will be on-demand repeats and highlights content made available. (PFL imagery)

Mixed martial arts’ (MMA) Professional Fighters League (PFL) has continued with its recent spree of media rights tie-ups by unveiling a deal across the Czech Republic and Slovakia with the commercial broadcaster TV Nova.

Through that agreement, TV Nova becomes the exclusive PFL broadcast rights partner in those two markets for the 2024 and 2025 seasons.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The deal covers both the PFL season as well as action from Bellator, the former rival MMA promotion that PFL took over late last year.

In addition to live programming, there will also be on-demand repeats and highlights content made available.

James Frewin, senior vice president of international at PFL, has said: “The Professional Fighters League is excited to announce our partnership with TV Nova and bring the best MMA action to fans in the Czech Republic and Slovakia. As the PFL continues to ascend as a global MMA leader, we are proud to serve fans across these regions with must-see action from our world-class fighters.”

February has already seen the PFL strike new rights deals in Japan and in Latin America, with DirecTV.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

That tie-up entails DirecTV carrying on as the PFL’s exclusive partner across Latin America, including in markets such as Argentina, Chile, Colombia, Ecuador, Peru, and Uruguay. It excludes, however, Brazil and Mexico.

In January, meanwhile, the league agreed to a tie-up in France with streaming service DAZN.

Nova, meanwhile, agreed to a deal with motor racing’s top-tier Formula 1 in October, meanwhile.

That tie-up comes into effect for the 2024 season, beginning on March 2 in Bahrain.