O2 TV, the pay-tv arm of Czech telecommunications firm O2, has extended its deal to broadcast women’s golf’s Ladies European Tour (LET), the second most prestigious tour of women’s golf in the world.
The multi-year deal will see O2 TV’s O2 TV Sport channel, which has broadcast the LET since 2022, cover the tour through to 2026.
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The network will showcase as many as 20 of the tour’s 31 events across the, with its 2024 coverage beginning with the season-opening Magical Kenya Ladies Open which begins today.
Marek Kindernay, O2 TV Sport executive director, said of the deal: “We have extended the broadcasting rights for transmissions from the Ladies European Tour for the Czech Republic, so top golf continues on O2 TV Sport at least until 2026.”
The partnership will be centered around the 2024 Czech Ladies Open which will run from June 21-23 in Beroun, Czech Republic at the Royal Beroun Golf Club.
Kindernay continued: “Viewers can look forward to up to twenty of the biggest tournaments in each season. In addition to the world stops, the highlight for us will of course be the partner tournament in Beroun, which is always well occupied by the Czech track.”
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By GlobalDataThe tournament, which has a total prize purse of €300,000 ($322,866), is a regular event on the tour, having run since 2019, and is title-sponsored by Czech betting firm Tipsport.
The €300,000 prize pot is close to triple the €120,000 on offer at the inaugural Czech Ladies Open, indicating the growing fortunes of women’s golf in the country, signified by the fact that no fewer than four Czech golfers will feature in every event on the 2024 LET, including Kristýna Napoleaová, who won the 2023 German Masters.
O2 in the Czech Republic is owned by the PPF group, which licenses the O2 branding from telecoms giant Telefonica but bears no other relation to the UK firm of the same name.
Through the LET, golfers will be able to qualify for the 2024 Olympics in Paris, with Czech participation already confirmed. The Olympics, however, will not be broadcast on O2, with free-to-air broadcaster Czech Television securing the rights instead.
LET chief executive Alexandra Armas stated: “Our tournaments will showcase stellar courses and golf entertainment in 20 different countries, and provide significant global opportunities for our players. It's an exciting time with Olympic golf coming to Europe and another dramatic Solheim Cup on the horizon. We look forward to sharing this journey with our fans around the world.”
