Soccer - 25 Jan 2021 - Clubs & teams
49ers Enterprises, the investment arm of NFL American football's San Francisco 49ers, has today increased its minority stake in Leeds United to 37 per cent after pumping a further £50 million ($68 million) into the English Premier League soccer club.
Soccer - 25 Jan 2021
The Asian Football Confederation has today renewed and expanded its sponsorship and licensing-based partnership with Konami, the video game developer, in a four-year deal.
Rugby union - 25 Jan 2021 - Sponsorship
English rugby union’s Premiership Rugby has today appointed Turnstile, the sponsorship-pricing platform, to value its partnership offerings.
Olympics - 25 Jan 2021
Japan’s economy stands to lose over 2.4 trillion yen ($23 billion) if spectators cannot attend this year’s Tokyo Olympic Games at all, according to new research.
American football - 22 Jan 2021 - Betting
The Washington Football Team have become the first franchise in American football’s NFL to secure a sports betting licence through its partnership with FanDuel, the fantasy sports company.
Motor racing - 22 Jan 2021 - Media rights
Turkey’s Saran Media Group has made a further motorsport rights acquisition in agreeing a deal to televise the first season of Pure ETCR, the new international electric touring car series.
Mixed martial arts - 22 Jan 2021 - Media rights
Eleven Sports, the international pay-television broadcaster, has retained rights in Belgium to mixed martial arts’ Ultimate Fight Championship in a multi-year deal.
Soccer - 22 Jan 2021 - Betting
Real Madrid, the Spanish soccer giants, have agreed a new sports betting partnership with Russian company Fonbet to the end of the 2022-23 season despite an impending ban on gambling advertising in their home country.
Handball - 22 Jan 2021 - Media rights
TVP, the Polish public-service broadcaster, has secured domestic rights to the remainder of the World Men's Handball Championship after reaching a “compromise” with Sportfive, the international sports marketing agency.