Will greed kill our love for sports?
The All-Star game should be a celebration of the sport and the NBA, but the league has not got the message.
Concacaf and CSME in one-year extension, OneSoccer to benefit
DAZN extends with PDC in DACH, brings in ProSiebenSat.1 as partner
MotoGP shifts Australian Grand Prix to Adelaide street circuit from 2027
DAZN and Matchroom Boxing extend exclusive UK, US rights deal
Unilever adds RFEF to broad sports sponsorship portfolio
Analysis
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Themes
View MoreT20 World Cup Wrap: Starzplay, Perot Jain, Zaggle, Globe Group, Tachyon
Starzplay has netted MENA rights, while the US, Irish, and Dutch teams have all brought in sponsors.
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Data Insights
View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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Formula E promotes Google Cloud to principal partner
Mercedes F1 unveils major Microsoft tie-up, adds Nu as global partner
PGA Tour and AWS prolong tech partnership
ATP and Infosys extend partnership through 2028