Business - 28 Jul 2021 - Agency
Stats Perform, the international sports and data technology provider, has today announced the acquisition of 13 Strides, the digital sports agency.
Athletics - 28 Jul 2021
Oman will host a World Athletics Series event for the first time in March next year, having replaced Belarus as the location of the 2022 edition of the World Athletics Race Walking Team Championships.
College football - 28 Jul 2021 - Media rights
Barstool Sports, the sports and pop culture website, has secured title sponsorship and exclusive broadcasting rights to US college football’s Arizona Bowl.
Rugby union - 28 Jul 2021
The new partnership between New Zealand Rugby, the country’s governing body for rugby union, and the industrial and chemicals giant Ineos has been signed off.
Motor racing - 27 Jul 2021 - Sponsorship
CAA Sports, an arm of prominent sports and entertainment agency Creative Artists Agency, has been retained as the exclusive sponsorship agency of Formula 1 team Red Bull Racing Honda.
Soccer - 27 Jul 2021
Max Sport, the Bulgarian pay-television broadcaster, has retained rights to European soccer’s Uefa Champions League for the 2021-22 to 2023-24 rights cycle.
Business - 27 Jul 2021 - Agency
H.I.G. Capital, the USA-based investment firm, has taken full control of Sportfive, the international sports marketing agency, after acquiring the 24.9 per cent stake that was still held by French media company Lagardere.
Soccer - 27 Jul 2021 - Sponsorship
Paris Saint-Germain, the French soccer giants, have signed a multi-season sponsorship deal with online second-hand car dealership Autohero.