Top 14 gets first presenting partner for finals as Pennylane signs on
This represents the expansion of an existing deal between the rugby league and the French fintech firm.
MLB takes broadcasting remit for Detroit Tigers, NHL’s Red Wings
Soccer Wrap: Tottenham, Real Madrid, Bayern Munich, Corinthians
ISU brings in Deloitte to support digital transformation
Netball Super League secures BBC rights extension for 2026 season
SuperSport renews LIV Golf rights ahead of South Africa debut
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View MoreT20 World Cup Wrap: Starzplay, Perot Jain, Zaggle, Globe Group, Tachyon
Starzplay has netted MENA rights, while the US, Irish, and Dutch teams have all brought in sponsors.
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View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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Formula E promotes Google Cloud to principal partner
Mercedes F1 unveils major Microsoft tie-up, adds Nu as global partner
PGA Tour and AWS prolong tech partnership
ATP and Infosys extend partnership through 2028