LFC name Turkish Airlines as new principal partner, Man Utd net SumUp
The carrier’s branding will appear on the front of the men’s, women’s, and academy match shirts.
World Athletics revenue up 15% with small rise in commercial income
Barca lose €18m post-tax in 2025-26 despite record revenues
Kayo Sports delivers most-watched NRL season
World Curling members re-elect incumbent Welling as president
Diamond League taps Two Circles for next phase of commercial growth
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View MoreEHF Marketing in AI content-based four-year WSC deal
WSC Sports' suite of content creation, distribution, and editing software is now being made available to the handball body.
Sportradar retains Euroleague data and AV betting rights contract
Google renews with Arsenal, Liverpool; Spurs and Leeds announce deals
CDW retained as Ryder Cup IT services supplier for 2027
Google adds PSG to growing soccer partnerships stable