Super Bowl LX – commercialization at its peak as ad costs continue to soar
For many, the game is secondary to its commercialization, as people buy into advertising, and pre- and post-game entertainment, driving up costs.
Virgin Media nets Irish rights for inaugural Nations Championship
Sky NZ retains ESPN content in renewed carriage deal
Visit California strikes multi-territory NFL sponsorship
Switzerland 2038 bid gets first private backer, Team GB secures Options
ICC agrees last-minute Google Pixel, Gemini sponsorship for T20 World Cup
Analysis
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Themes
View MoreFormula E promotes Google Cloud to principal partner
The series will adopt more Google Cloud technologies to increase operational efficiency.
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Data Insights
View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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Mercedes F1 unveils major Microsoft tie-up, adds Nu as global partner
PGA Tour and AWS prolong tech partnership
ATP and Infosys extend partnership through 2028
FIFA adds Marriott Bonvoy as regional World Cup partner