WTA Finals gets Fage as new title sponsor for US return
The international dairy brand has struck a deal with WTA through 2029, brokered by The.Team.
Hyrox and Boss Parfums team up in Europe-focused partnership
Premier League-backed Rezzil raises $10m to support global expansion
Cadillac bring in Frontieras as partner; Racing Bulls turn to ThreatLocker
Relevent moves into broadcast production, hires experienced HBS duo to lead
Explainer: How betting firms can continue to grow in a crowded market
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View MoreBaseline Vision partners with ATP’s Tennis Data Innovations
The company’s technology will provide real-time data from matches in the secondary ATP Challenger Tour worldwide.
NASCAR and Next League to enhance AI focus in expanded tie-up
Adobe makes first tennis move with Australian Open deal
Premier Padel, FIP appoint Sportradar as integrity partner
NHL added to Adobe’s sports sponsorship stable