Safeway will serve as the presenting partner of the team’s new Seahawks Community Awards (Seahawks).

The Seattle Seahawks of American football’s NFL have announced that Safeway, the grocery retail chain based in California, will expand its long-term partnership with the club to include entitlement of the team's community engagement programming.

As the Seahawks' community engagement entitlement sponsor, Safeway will partner with the team on activities throughout 2024, which will include player and legend appearances as well as joint fundraising efforts for local non-profit organizations.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

A Safeway patch will also be worn on the Seahawks' community jerseys, which are worn by players and Legends at events.

Additionally, Safeway will serve as the presenting partner of the team's new Seahawks Community Awards, which will launch this season.

Later this summer, the Seahawks and Safeway, in partnership with Seattle-based television station King 5, will host a food drive at the annual Seahawks Football Fest on August 3 to help Northwest Harvest, a non-profit organization supporting food banks in Washington state.

See Also:

Mario Bailey, Seahawks vice president of community engagement and legends, said: "The Seahawks and Safeway both have a deep-rooted commitment to serving our community and helping those who need it most.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

"Safeway has been an incredible partner to the Seahawks for many years, so we are excited to come together with them in this new capacity as we strive to make an even greater impact on our region moving forward."

Sara Osborne, public and government affairs director for Safeway, added: "One of the aspects we've cherished most about our partnership with the Seahawks is the ability to bring joy and support to all the communities we serve in Washington through our collaborations.

"We look forward to taking this work to another level with this formalized partnership, as we work to leverage our tremendous customer and fan engagement to create opportunities of community empowerment and celebration throughout the state."