The all-electric E1 powerboating series has brought in yacht services company Acquera as a commercial partner for the remainder of the 2024 season.
The deal, unveiled yesterday, makes Acquera E1’s official luxury conciergerie and yachting services provider.
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Acquera will be principally activating at the E1 Venice Grand Prix on May 11 and 12, as well as events in Puerto Banús, Marbella, and Monaco.
Rodi Basso, chief executive of E1, said: “E1 represents a new playground for high net-worth individuals, and with races located in some of the most iconic coastal cities in the world, having a partner who can deliver a top-tier service to our patrons is a vitally important offering to those attending.
“We’re proud to partner with a like-minded organization in Acquera, and look forward to working with them throughout the championship.”
Acquera chief executive Stefano Tositti added: “We're excited to begin this partnership with the E1 series, especially here in Venice, where water, culture and luxury are deeply intertwined. Our joint focus on best-in-class services and top-tier sports events aligns perfectly.
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The partnership comes less than a month before the Venice event, with that Italian city home to Acquera’s European Headquarters.
Earlier this month E1 unveiled a broadcast rights tie-up across seven territories in the Balkan region of Europe, through a deal with TV Arena.
Through a tie-up with that regional broadcast network, all E1 race action through the remainder of the inaugural E1 2024 season (which began in Saudi Arabia in early February) will be live on TV Arena across Bosnia and Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, Serbia, and Slovenia.
Other E1 broadcasters include CBS in the US, ITV in the UK, as well as the Kuaishou and Yang Shi Pin streaming services and the Shandong, Jiangsu, and Liaoning TV channels in China.
In addition, E1 has detailed agreements with Sky Italia, Direct TV in Latin America, as well as with the Asia-Pacific Broadcasting Union.
In markets without TV deals, YouTube is streaming the races live on E1’s official channel.
Read: How has E1 used partnerships to launch a new sport globally?
